Reebok Starts 'I Am More' Campaign For Women In India
Reebok logo
The campaign, supposed to be launched this month, will be targeted at major metros in India, like Delhi, Bangalore and others.
“There is more to a woman than meets the eye. This forms the basis of our campaign and through this campaign Reebok wants to empower women and make the world take notice of their multiple facets”, said Mr. Shamim Sajid, Director Marketing of Reebok India Company.
"Currently, Reebok is the leader in the fitness category market with a market share of 51%. With the launch of the first-of-its kind women specific ‘I am More’ campaign, Reebok has re-vamped its product strategy and aims to target the untapped women customer base and offer apparel for occasional usage like street wear , club wear and fitness wear.”
Reebok also plans to start ‘I am more’ contest with a women’s magazine. The readers are supposed to send their true stories about how they are more than what people see them as. The best entries are to be published in the chosen magazine.
Mr. Sajim also said, “Reebok’s vision for women is to be her best friend and empower her with products that help to fulfill her potential. Through these promotions and activities Reebok intends to know and reward the other unseen and talented side of women.”
